• Close collaborative work with the Head of the new product/platform marketing: developing the strategic vision to articulate a go-to-market strategy
  
  
• Development of end-to-end marketing plans, together with the Head of the new product/platform marketing, to drive prospects from awareness to sales conversion

• Align with different teams on customer communications to acquire more prospects
  
  
• Strategic planning of the Integration of communication channels with the company’s marketing automation tool (HubSpot) or other platforms required to build out a great end-to-end customer experience
  
  
• Defining marketing program KPI’s together with the new product/platform marketing team
  
  
• Working with sales and marketing colleagues to define clear campaign and channel expectations to measure success and grow revenue
  
  
• Define digital marketing technology requirements, from campaigns to data and channels
  
  
• Define the most efficient ways to automate digital campaigns and communication with the company’s marketing automation platform

• Multiple years of experience in product marketing, preferable in software, technology and/or B2B products
  
  
• Experience in different marketing automation tools (e.g., HubSpot, Marketo, or similar)
  
  
• Experience in collaborating with product teams/product marketing to develop strategies
  
  
• Experience in driving business and product growth and building C-Level relationships
  
  
• Strong analytical skills, ability to work with teams as well as in fast paced environments
  
  
• Strong communication skills, fluency in English is necessary
  
  

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