• Develop and execute strategic demand and lead generation strategies for HubSpot-campaigns
  
  
• Conduct training for the wider Marketing Team on everything “Automation System” related
  
  
• Report on and manage all digital marketing activities/performance (i.e. CTO and Revenue) through Salesforce etc.
  
  
• Collaborate with other stakeholders to create optimized templates and content for marketing campaigns (based on past learnings) and improve performance for future campaigns throughout (i.e. A/B testing)
  
  
• Monitor testing results and ensure optimal email results and improve deliverability, compliance around permission-based marketing, email hygiene, opt-in/opt-out requirements, privacy, and spam regulation (CAN/SPAM/COPPA)
  
  
• Ensure the database is segmented effectively for targeted marketing activities by planning and implementing data quality strategies and processes

• Bachelor’s degree in business, marketing or technology
  
  
• Certified HubSpot user, extensive experience in Marketing Automation ( 5+ years) and expert knowledge in B2B marketing (email, lead generation, account based)
  
  
• Great blend of analytical (KPIs), strategic, tactical and commercial skills – great attention to detail
  
  
• Great presentation skills (you will be required to present to C-Level management and other Marketing staff)
  
  
• Ability to travel occasionally (globally)
  
  
• Native English speaker or many years of oversees experience, other language
  skills will be a bonus

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